Meet Our Stockists: Fit Nutrition Bondi. Fit Nutrition is a store/website lifestyle brand that caters for not only sports people but the general person who is interested in bettering their health and well-being in a...

This week, we sat down with Matt Hoo, cofounder of 5th Element Wellness, to dive into his passion for holistic health, habit change and the wellbeing of not just his team and clients, but generations...

One of the common bits of feedback we get about our beef bars is they're  "expensive". We get it, when you see a bar that's $3 compared to a bar that's $5, the $5 option...

Here are some macro and calorie tracking apps, plus some meditation apps you might like to use through the Chief Life Challenge.

Chief Collagen Bars (Hazelnut Brownie and Cashew Shortbread) are now available in hundreds of Woolies stores across Australia! And our entire range is available at Woolworths Double Bay (which is why you can see our beef...

Returning to Sydney for its seventh edition, we will be exhibiting at Naturally Good from 6-7 June 2022 at the ICC Sydney, Darling Harbour (STAND H56).

This is a massive milestone for us and we couldn’t be happier. We know that we are not alone. And not only that, we are now 10k helping us lead the way in the battle...

Chief is now available at Harris Farm!

If you've been a long time fan of our biltong, you'll soon notice some changes and we have a bunch of exciting new flavours coming soon too!