One of the common bits of feedback we get about our beef bars is they're  "expensive". We get it, when you see a bar that's $3 compared to a bar that's $5, the $5 option...

Here are some macro and calorie tracking apps, plus some meditation apps you might like to use through the Chief Life Challenge.

Chief Collagen Bars (Hazelnut Brownie and Cashew Shortbread) are now available in hundreds of Woolies stores across Australia! And our entire range is available at Woolworths Double Bay (which is why you can see our beef...

Returning to Sydney for its seventh edition, we will be exhibiting at Naturally Good from 6-7 June 2022 at the ICC Sydney, Darling Harbour (STAND H56).

This is a massive milestone for us and we couldn’t be happier. We know that we are not alone. And not only that, we are now 10k helping us lead the way in the battle...

Chief is now available at Harris Farm!

We're very happy to announce we're now available on grocery delivery app, Voly! 

If you've been a long time fan of our biltong, you'll soon notice some changes and we have a bunch of exciting new flavours coming soon too!

Variety is the spice of life so for those of you who have been asking for a long time, I'm very pleased to announce we now have mixed boxes of our collagen bars!