Over 5,000,000 bars sold

ICON-AllergenFree.png

Gluten & dairy free

ICON-Guarantee.png

Suitable for the whole family

ICON-NoAdditives_942bcff5-1c7d-4c18-8923-bbc23f2d319c.png

Clean ingredients

Icon_Full_-_white.png

Crush cravings

Why we love Collagen Protein

Collagen protein contains a unique blend of amino acids that support:

Gut_Icon_f3cfc6d0-865a-45f5-b2e8-dbb965549c3a.png

Gut Health

Glycine, glutamine + proline support the health of your gut.

Muscle_Icon_1a8acc91-5644-4c7f-b547-2ee524d1681c.png

Muscle Recovery

Glycine, hydroxyproline + proline speed up recovery.

Skin_Icon_eb362c76-06a2-4fa0-bb83-3000375fa16f.png

Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

Joints.png

Joints and Tendons

Decreases joint pain and makes joints more flexible.

Protein_Helix_Icon_d6d3fb84-5507-4c44-b1d3-f33bf739d7ce.png

Better Absorption

Highly absorbable protein your body can actually use.

Bloat_Free_Icon_4b4e066a-e6b6-427d-aaaa-063cce8695fc.png

No Bloating

Easier on the gut than other proteins because it's easily absorbed.

Real food ingredients

Simple, clean, functional ingredients.

Nut_Butter.png

Nut Butter

Nature's vitamins

Collagen_Protein.png

Collagen Protein

Strength, repair and glow

Cacao.png

Cacao

Energising and mood-boosting

MCT.png

MCT Oil

Brain fuel

Monk_Fruit.png

Monk Fruit

Natural sweetener, no Erythritol

Camu_Camu.avif

Camu Camu

Immunity and antioxidants

Avoid the junk

Naughty treats really do add up. Now it's an easy swap.

We avoid all the usual nasty stuff

Always have, always will.

That's why we're

Trusted by the experts

dr-naras-lapsys-big.jpg
Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief bars really tick all the boxes."
JessicaTurton-EDIT.jpg
Jessica Turton, Dietitian
"Chief Bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious."
CliffHarvey-EDIT.jpg
Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

4.9
Rated 4.9 out of 5 stars
Based on 213 reviews
Total 5 star reviews: 195 Total 4 star reviews: 9 Total 3 star reviews: 7 Total 2 star reviews: 1 Total 1 star reviews: 1
96%would recommend this product
213 reviews
  • Rated 5 out of 5 stars
    1 week ago
    I love this flavor!

    Love that this has 16g of protein & collagen! After a certain age, women produce less collagen, so I was thrilled to add this to my diet! I love the hazelnuts in this, it feels like I’m having dessert. My skin & hair feel better. Especially knowing I’m including more protein & collagen!

    Laila M.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 weeks ago
    Nothing else like it on the market

    I have a dairy protein allergy, and I have tried what feels like every dairy/whey protein free bar on the planet, and I can honestly say not only are these edible but I have them at night as a dessert because they are like a chocolate mixed with Scottish tablet and I love them. The chocolate covered ones are too brittle, and break apart which I don’t love. All the non choc covered flavors are great, the cashew one feels like I’m eating a white chocolate bar. I have texture issues, and the texture of these are great, no gritty or powdery feeling, and I love how they have the consistency of shortbread. The fact that they are good for you is only a bonus. Everyone in my life that’s tried them say they just taste like a yum snack, not a protein bar. I buy these in bulk and probably eat too many a day haha, too convenient and tasty. A great option for any person with allergies or texture issues, and love convenient food. From the opinion of friends that eat normal whey protein bars, these are better in texture and tasty, apparently normal protein bars are play doughy ha. Can recommend!

    Mieke A.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 weeks ago
    Hooked on hazelnut!

    This bar hits the chocolate spot. Tastes like Nutella!

    Heidi C.
    Verified Buyer
  • Rated 5 out of 5 stars
    3 weeks ago
    Happy customer!

    Same great quality as always!

    Andrew M.
    Verified Buyer
  • Rated 5 out of 5 stars
    3 weeks ago
    The best bars for Keto/Carnivore

    Being on a keto diet, these bars are hands-down the best. We try to keep them permanently stocked in our pantry. I would highly recommend for anyone looking for a high quality, healthy snack (or small meal) alternative.

    Jonathan P.
    Verified Buyer
  • Rated 5 out of 5 stars
    4 weeks ago
    Magnificent!

    I was skeptical about buying protein bars, they always seem to be either sickly sweet or chewy like taffy. These were wonderful, real hazelnuts, soft like a piece of fudge and savory. You can actually taste the chocolate! Perfect for a snack or to curb sugar cravings. I would much rather reach for one of these than any candy bar

    Jeremy
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Delicious!!!

    We buy these on subscription because they are so delicious. Cleaner than almost every other protein bar I’ve tried and they don’t leave that yuck aftertaste. Great crumbled over yogurt as a post workout treat :)

    Bianca M.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Love them

    Love the texture and the taste of the hazelnut

    Nola A.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Chief bar

    Chief Collagen Bar – Hazelnut is a genuinely healthy snack that actually delivers on both nutrition and taste. It’s made with clean, wholefood ingredients and no artificial fillers, seed oils, or unnecessary additives, which is a big win compared to most bars on the market. The hazelnut and chocolate flavour tastes natural and satisfying, not overly sweet or fake, and it feels like real food rather than a processed protein bar.

    The collagen content is a standout, supporting joint health, recovery, gut health, skin, hair, and nails, which makes it ideal for active people or anyone focused on overall wellbeing. It’s also easy to digest, keeps you full for hours, and doesn’t cause energy crashes. Perfect as a mid-morning or afternoon snack, post-gym option, or when you want something sweet without compromising your health. A great go-to bar if you care about ingredients, performance, and long-term health.

    Kieran W.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    All the products never disappoint

    I refer others to these bars regularly. Never a miss on flavour or quality.

    Wanda M.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    My go to!

    Awesome flavour that doesn’t taste like a ‘protein bar’ and doesn’t give me bloating like others do! 100% recommend!

    Juade M.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    Love!!

    Love these bars they taste like a fudge brownie and are packed with protein

    Meg M.
    Verified Buyer

Frequently Asked Questions

Still have questions?

Click the chat icon on the bottom right of the screen, or visit our support area.