Over 5,000,000 bars sold

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Gluten & dairy free

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Suitable for the whole family

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Clean ingredients

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Crush cravings

Why we love Collagen Protein

Collagen protein contains a unique blend of amino acids that support:

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Gut Health

Glycine, glutamine + proline support the health of your gut.

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Muscle Recovery

Glycine, hydroxyproline + proline speed up recovery.

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Better Skin, Hair, Nails

Supports healthy skin which in turn supports your nails and hair.

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Joints and Tendons

Decreases joint pain and makes joints more flexible.

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Better Absorption

Highly absorbable protein your body can actually use.

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No Bloating

Easier on the gut than other proteins because it's easily absorbed.

Real food ingredients

Simple, clean, functional ingredients.

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Nut Butter

Nature's vitamins

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Collagen Protein

Strength, repair and glow

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Cacao

Energising and mood-boosting

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MCT Oil

Brain fuel

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Monk Fruit

Natural sweetener, no Erythritol

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Camu Camu

Immunity and antioxidants

Avoid the junk

Naughty treats really do add up. Now it's an easy swap.

We avoid all the usual nasty stuff

Always have, always will.

That's why we're

Trusted by the experts

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Dr Naras Lapsys, Dietitian
"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief bars really tick all the boxes."
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Jessica Turton, Dietitian
"Chief Bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious."
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Cliff Harvey, Nutritionist
"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Customer Reviews

4.7
Rated 4.7 out of 5 stars
Based on 74 reviews
Total 5 star reviews: 61 Total 4 star reviews: 6 Total 3 star reviews: 4 Total 2 star reviews: 2 Total 1 star reviews: 1
91%would recommend this product
74 reviews
  • Rated 5 out of 5 stars
    2 days ago
    So good

    I love the whole line of chocolate-covered collagen bars, and the salted caramel is no exception!

    Jenna B.
    Verified Buyer
  • Rated 4 out of 5 stars
    3 days ago
    Pretty good

    I’m not a big fan of any of the chocolate covered collagen flavors. I would prefer for them to have more of a dark chocolate coating. That’s just my personal preference because I don’t care for overly sweet tastes. This is good but probably won’t order this one again as I prefer the lemon, peanut butter and hazelnut.

    Margaret W.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 week ago
    Amazing healthy protein bar for choc cravings

    Love that this has 13g of protein & collagen! After a certain age, women produce less collagen, so I was thrilled to add this to my diet! I love the salted caramel for when im craving chocolate but want to be healthy . My skin & hair feel better. Especially knowing I’m including more protein & collagen!

    Laila M.
    Verified Buyer
  • Rated 5 out of 5 stars
    3 weeks ago
    Favourite flavour

    These are the only proteins bars I eat nowadays. The Choc Salted Caramel are easily the best flavour in my opinion. Protein bars without the crap that don't cause me bloating or pain and taste delicious. I've lost count of how many boxes I've gone through.

    Sarah B.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Absolutely delicious

    I was recommended to buy these from my natropath for a cleaner more protein filled snack and they have not disappointed! They are really tasty and fill me up! I keep in the fridge during summer so the choccy doesn’t melt but the texture is still amazing 🤩

    Stephanie R.
    Verified Buyer
  • Rated 5 out of 5 stars
    1 month ago
    Protein bars

    Best protein bars ever! Everyone who I recommend these bars can prove that as well. Taste like an actual chocolate bar and doesnt hurt my stomach like other protein bars.

    Unfortenutly I wasnt home at the time they were deliverd so they melted.

    Wilma N.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    Household Fave!

    I always keep Chief Bars stocked in our cupboard — they’re my go-to for quick snacks and breakfast on the run. My 4-year-old is just as obsessed as I am, and I love knowing he’s eating something genuinely clean and nourishing. Such a win for both of us!

    Cass M.
    Verified Buyer
  • Rated 4 out of 5 stars
    2 months ago
    Good

    Tastes pretty good peanut is my fave though

    Ashleigh B.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    Still loving these Protein Bars

    We get them monthly and truly enjoy them with vanilla yoghurt or just on their own.

    Well done Chief

    Timothy M.
    Verified Buyer
  • Rated 5 out of 5 stars
    2 months ago
    The perfect combo

    This bar is a little on the messier side to eat however it is super filling and such a rich flavour.

    Taylah
    Verified Reviewer
  • Rated 4 out of 5 stars
    2 months ago
    Pretty good!

    Great texture and flavour

    Rebecca S.
    Verified Buyer
  • Rated 5 out of 5 stars
    3 months ago
    Lovely

    Guilt free snack…..yes please

    Anne P.
    Verified Buyer

Frequently Asked Questions

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