We're very pleased to announce that Chief Nutrition is now available in the USA, shipping nation wide from Los Angeles!

One of the most common questions we get is are your products halal or kosher? Yes, our collagen range is Halal certified (we export to the Middle East) but they're not Kosher, yet.  And, the beef we use...

Chief Nutrition proudly announces a transformative partnership with Active Escapes, the world’s best fitness retreat. 

Attention, Chief collagen bar lovers! Hold onto your taste buds because we have mind-blowing news for you. Prepare for an epic flavour adventure with our new chocolate-covered Collagen Protein Bars, available in two irresistible flavors:...

For all our biltong fans out there, we're sad to say we've had a fire our one of our manufacturing plants. Luckily, we have two plants so we will be okay but there will be some...

We're increasing the price of our beef bars shortly so we wanted to let you know in advance about why and what you can do about it.

Chief works with the best, from regen farmers to distributors. We choose to stock our products in stores from people who share our vision and wish to positively impact you and the ones around you....

Meet Our Stockists: Fit Nutrition Bondi. Fit Nutrition is a store/website lifestyle brand that caters for not only sports people but the general person who is interested in bettering their health and well-being in a...

This week, we sat down with Matt Hoo, cofounder of 5th Element Wellness, to dive into his passion for holistic health, habit change and the wellbeing of not just his team and clients, but generations...