For a lot of people, there seems to be a deeply rooted, universal resistance to quitting sugar.Firstly, you’re biologically tuned to seek out sweet things because in nature, the only truly sweet foods are fruit...

At Chief, we try and speak to farmers as much as we can. We're not farmers so we want to learn about where the food that goes into our products comes from. Recently, I had a debate with a conventional...

What is blue light? Natural blue light is emitted by the sun and it’s essential in regulating our circadian rhythm aka the sleep-wake cycle and body clock. So if blue light is healthy, why should we...

It's been a little while between updates so we wanted to say hi and fill you in on what's been happening behind the scenes at Chief!

We’ve all heard that old piece of “advice” to avoid eating nuts if you’re trying to lose weight because they’re full of fat. But honestly, that’s so 1980s!

Here are some quick and easy mindset hacks from Chief Co-Founder Libby Babet on how to be just a little bit healthier. 

Why do we need a healthy gut? What are the main culprits in poor gut health, microbiome imbalances, and inflammation and what can you do about it? Learn more.

It should be easy to consume 2.5-10g of collagen powder per day, but for most, it's not. Why is this, what are the main ‘problems’?

Ok, so the title might sound like clickbait but it comes from real data. What if I told you that you could lose 55% more body fat with one simple strategy? And it isn’t painful, restrictive,...