Read about the research findings around keto and what questions it raised among endurance athletes, coaches and scientists.

According to the Australian Institute of Sport (AIS), the following will give you a successful recovery from endurance events. Read more.

We were lucky enough to hear from one of our tribe, Becky, who let us know that Chief Bars were a stable part of her 70kg weight loss journey! We sat down with Becky to find...

For the hundreds who completed our survey in June, a huge thank you for all the amazing insights and feedback we received. We know your time is valuable and we really appreciate the amount of detail you...

Chief was born in Bondi and after being connected to the fitness industry for many years we're excited to list our favourite gym classes!

he reduction in carbohydrate intake puts your body in a metabolic state called ketosis where your body uses ketones as an alternative source of energy instead of glucose.

Add a Chief Beef Bar as the protein source in our favourite salad. It's quick, easy and cheap!

As an Australian food business, we have a keen awareness that we need to do more to support our farmers who feed us at least three times a day.

Achilles tendon pain frequently occurs in active people when the tendon is exposed to high or unusual loads. Learn how to prevent inflammation and breakdown of the collagen in the Achilles tendon.