This year has been both a great one and, like most businesses, a challenging one for us at Chief. We've suffered some growing pains so I wanted to give you, our tribe, a proper update on...

We chose OBE Organic for our beef bars and biltong because they produce, in our view, the world’s best organic beef. No chemicals, no pollutants, no hormones, nothing... 

Whether you're keen to start running for the first time, or a seasoned pro, we'd love for you to join us on Strava. 

We caught up with John to talk about his latest decision to switch from traditional carbohydrate fuelling to predominantly fat fuelling. This is what we discovered. Read more.

At Chief, we've been looking at fake meat for some time as we're always looking at new innovations that might make their way into our product range. 

We were lucky enough to hear about an epic adventure to Antarctica from one of our tribe, Kim Ellis, who's the Director of the Australian Antarctic Division. 

The old school triathlon diet of gels, lollies, sugary bars and white bread sandwiches is out! 

"Three thirtyitis" = Your concentration drops, usually around the 3.30 pm mark in the afternoon, and you start craving sugar.

Read about the research findings around keto and what questions it raised among endurance athletes, coaches and scientists.